Since November 2021, I've been a UX/UI Designer for Ann Taylor and LOFT's eCommerce teams. I collaborate with designers, product managers, web developers, and other stakeholders to develop new ideas for their websites. My responsibilities include:
1. I've led major projects from conception to launch. Working cross-functionally with other teams, I've improved on the usability and
visuals of key pages and features of both websites, significantly increasing engagement and conversion.
2. I conduct research to gather and evaluate user needs, informing our design decisions.
3. In between major projects, I work on smaller-scale requests made by stakeholders. I've also been building
our design system, so that the design and development teams can work more efficiently.